4 Ways to Grow Your Business

In my experience there a just 4 ways to grow your business.  By growth I mean to make more valuable.  These are:

1. Increase the number of the customers of the type you want,
2. Increase the amount of times your customers come back,
3. Increase the average value of each sale, and
4. Increase the effectiveness of each process within your business

These 4 ways work best when used together in an overall strategy.  Think about the concept of synergy—the whole is greater than the sum of its parts.  The mistake many businesses make is to focus on just one of these 4 ways, and thus miss out on significant growth opportunities.