Headlines

Really, who cares about your business name? 

When advertising your business, use headlines that get a result; that have your potential customer rushing to respond to your ad or letter or headlines that return to you a return on your advertising and marketing investment.

What is a headline?

1. Its an ad for your ad,
2. Makes your customers think there's something of interest in your ad or marketing piece,
3. Draws your potential customers in reading your ad or marketing letter, and
4. Studies have shown that 5 times the people read your headline as read the rest of the text.

Finally, when using a headline to address a customer, try and refer to them using "you" and direct your message directly to them.